“When once you have tasted flight,you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return.” - Leonardo da Vinci
This is the attitude of many marketing professionals who have experienced and realized the tremendous value proposition and return on investment of aerial advertising. The exotic and sexy nature of aviation allows companies to place their products in a very different light than traditional, or even more modern digital and internet-based, advertising mediums.
Aerial advertising has been a part of general aviation for decades, dating back to the 1920s. There are various forms of aerial advertising, from sky writing to branded airships, and, of course, the most common and highly utilized—aerial banners. There are various types of banner tow companies across the US, ranging from small single pilot/single aircraft operators servicing the needs of a small community to large, sophisticated aviation companies operating 20 or more aircraft, such as Aerial Banners, Inc., based in south Florida. These larger companies serve as a strong economic engine to the local community, employing more than 50 aviation professionals and servicing national advertising campaign contracts across the U.S.
Aerial banners have proven to be an integral part of many companies’ advertising campaigns, both local and national. There are two forms of banners that can be flown: letter banners comprised of seven-foot letters attached together so that messages can be changed at a moment’s notice, and large, 45- by 120-foot billboards in full color. Both mediums are able to target areas in a unique way, with little to no competition for advertising space.
Communities and airports throughout the U.S. realize that aerial banners play a large role in the success of their local businesses and economies through job creation, business, and fuel taxes, and are a unique marketing platform that can attract people from surrounding communities to local businesses. Like da Vinci, companies engaged in aerial advertising across the U.S. look to the sky and have a unique understanding of aviation’s positive impact on the success of their businesses.